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Volume 13, No. 1,
June
201
4
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Technology and Marketing
Capabilities in a Developing Economic
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Context: Assessing the
Resource-Based View
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within a Boundary Condition
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Stern Neill
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Orfalea College of
Business, California Polytechnic State University
, U.S.A.
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Gurmeet Singh
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School of Management
& Public Administration, The University of the
South Pacific
, Fiji
Islands
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Raghuvar Dutt Pathak
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Graduate School of
Business, The University of the South Pacific, Fiji
Islands
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Abstract
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While prior research
confirms a positive relationship between
organizational capabilities and performance in more
developed and emerging economies, this research
investigates technology and marketing capabilities in
enterprises operating in a highly constrained economic
context. Additionally, this research examines how
managerial thinking and action influences the
development of technology and marketing capabilities,
which has received limited investigation in any
economic context. Data were gathered by surveying
managers in Fiji, Samoa, and Tonga, representing
isolated economies with underdeveloped product
markets. Results confirm the capability-performance
relationship and also support the positive influence
of entrepreneurial and learning orientations on
technology and marketing capability development.
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Key words
:
organizational
capabilities; business performance; technology and
marketing capabilities ;
small island developing states
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JEL classification
:
M310
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