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Volume
20, No. 1, June 2021
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Moving Towards Menstrual
Hygiene: Awareness and Acceptance of Sanitary Napkins
at Bottom of the Pyramid
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Tavishi Tewary
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Jaipuria Institute of
Management, Noida, Uttar Pradesh, India
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Vranda Jain *
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Jaipuria Institute of
Management, Noida, Uttar Pradesh, India
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Nandini Agarwal
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Uttam School for Girls,
Ghaziabad, Uttar Pradesh, India
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Abstract
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India has a large
population of women in the reproductive age group of
10-50 years. Since menstruation is linked with the
child-bearing capability of women, maintaining proper
menstrual hygiene-practices is of vital importance.
This research paper has explored the menstrual-related
hygiene practices of women in the lower-income
bracket, with particular reference to the usage of
disposable sanitary napkins during menstruation in the
Indian context. The study uses Smart PLS to analyze
inter-linkages among educational awareness, healthcare
facilities, and usage of sanitary napkins. Both the
variables were found to have a significant impact on
the usage of sanitary products during menstruation.
The findings of this study suggest that improved
educational awareness and better healthcare facilities
can enhance the usage of sanitary napkins. It will
pave the way for policy guidelines needed to improve
the health conditions of women in lower segments of
society.
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Key words
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Menstruation, Woman
Hygiene, India, Awareness, Bottom of Pyramid
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JEL
classification
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I31, H51, H52, O21
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