International Journal of Business and Economics Volume 13, No. 1 June, 2014

Measuring Retailer Store Image: A Scale Development Study

Amresh Kumar

Birla Institute of Technology, Noida, India

S. L. Gupta

Birla Institute of Technology, Patna, India

Nawal Kishore

School of Management S tudies, IGNOU, New Delhi, India

Abstract

This paper aims at developing a reliable and valid measure of retailer store image. Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using confirmatory factor analysis. The study conceptualizes a retailer's image as a reliable and valid multidimensional construct, explained in eight dimensions. The scale can be used to measure the perception of customers with regard to these eight factors and would provide directions to managers for retailing strategies.

Keywords：store attributes, customer perception, scale development, organized retail.

JEL Classifications：M31, L81.

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