EDITORIAL : International and Interdisciplinary Perspectives in Contemporary Marketing

Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign

How Do Austrian Small and Medium- Sized Service Enterprises Internationalize? Entry Strategies into the Emerging Markets of Central and Eastern Europe and the Role of Relationships

Small Firm Specialisation in Global Value Chains : Evidence from the Cut F lower Industry

Retail Developments in Poland, Kazakhstan, and Ukraine: A Comparative Analysis

Motivational Duality in Online Consumer Behaviour : Website Usability and Flow State as Moderating Factors

Cross- Cultural Food Consumption Behavior of Consumers in Fiji