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International Journal of Business and Economics

Volume 14, No.1, June 2015

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1

EDITORIAL : International and Interdisciplinary Perspectives in Contemporary Marketing

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2

Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign

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3

How Do Austrian Small and Medium- Sized Service Enterprises Internationalize? Entry Strategies into the Emerging Markets of Central and Eastern Europe and the Role of Relationships

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4

Small Firm Specialisation in Global Value Chains : Evidence from the Cut F lower Industry

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5

Retail Developments in Poland, Kazakhstan, and Ukraine: A Comparative Analysis

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6

Motivational Duality in Online Consumer Behaviour : Website Usability and Flow State as Moderating Factors

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7

Cross- Cultural Food Consumption Behavior of Consumers in Fiji

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