International Journal of Business and Economics Volume 14, No. 2 December, 2015

Assessing Trust Capital in a Potential Technological Co-Innovation Partnership

Michel Pendaries

Department of Management C ontrol, Kedge BS, Toulon, France

Member of Cret-Log, Aix-Marseille University, France

Hector Castaneda

Department of Management of Innovation, Kedge BS, Toulon, France

Abstract

In this research, we try to identify assessment criteria to enable selection of the right partners based on considerations other than technological complementarity and financing capacity. Our approach uses the concept of social capital as an indicator of the quality of the partner in an ecosystem reflective of the innovation process. Trust is a key component of a company’s social capital; therefore, based on identifying prevention modes and confidence risk, we propose a proactive assessment of a partnership's “trust capital.”

Keywords：confidence risk, social capital, technological partnership, trust capital.

JEL Classifications：D24, D32.

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