International Journal of Business and Economics Volume 15, No. 2 December, 2016

Consumer Attitudes toward the Purchase of Organic Products in China

Christopher Gan

Department of Business and Finance, Lincoln University, New Zealand

ZhiYou Chang

School of Economics and Management, Yunnan Normal University, China

Minh Chau Tran

College of Economics, Hue University, Vietnam

David A. Cohen

Department of Agribusiness and Markets, Lincoln University, New Zealand

Abstract

This study investigates Chinese consumers' levels of awareness of and attitudes toward organically produced food products. We focused specifically on the characteristics of safety, health value, concern for environmental degradation, taste and price. We then tested how these covariates contribute to purchase decisions for organic foods.

Keywords：organic products, food safety, environment, price.

JEL Classifications：D11, D12.

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