International Journal of Business and Economics Volume 17, No. 1 June, 2018

Analyzing the Optimal Level of Biotope Quality and Cost Planning for Sustainable Development in Regional Tourism: Study of B&B Houses in Taiwan

Chia-Han Yang

Institute of Creative Industries Design, National Cheng Kung University, Taiwan

Ying-Chyi Chou

Department of Business Administration, Tunghai University, Taiwan

Van Thac Dang

Shantou University, Research Institute for Guangdong—Taiwan Business Cooperation, Guangdong, China

Jing-Shoung Hou

Department of Leisure and Recreation, National Formosa University, Taiwan

Chang-Chan Huang

Department of Landscape Architecture, Tunghai University, Taiwan

Ching-Hua Lu

Ph.D., Department of Management Science, National Chiao Tung University, Taiwan

Abstract

This study explores the optimal relation between biotope quality and cost planning for sustainable development in regional tourism, utilizing cases of bed and breakfast (B&B) houses with real data in a national scenic area in central Taiwan to demonstrate the empirical validity of this study. We adopt the Biotope Area Factor (BAF) to measure a B&B environment's biotope quality and then analyze the optimal combination of B&B total surface by material planning and minimum cost through multiple objective programming (MOP). Results reveal that B&B houses without outdoor space and cost investment can hit the lower limit of a BAF target at low cost, but the cost increases by two times if they further raise their BAF target to a high level.

Keywords：sustainable development, Biotope Area Factor, multiple objective programming, bed and breakfast (B&B).

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