International Journal of Business and Economics Volume 20, No. 2 September, 2021   Co-creation: Interface for Online Affective Experience and Repurchase Intention   Kumari Anshu Amity International Business School, Amity University, Noida, India   Loveleen Gaur Amity International Business School, Amity University, Noida, India   Gurmeet Singh School of Business and Management, The University of the South Pacific, Fiji   Rabinder Singh Department of Tourism and Travel Management, Central University of Jammu, Jammu, India   Abstract The study proposes a comprehensive model framework applying co-creation and satisfaction in a moderated mediated mechanism for improving customer Online Repurchase Intention (ORI) via Affective Experiential State (AES). A cross-sectional survey collected data from 542 Indian respondents who do online shopping. Using structural equation modeling the results reveal that mediation effects of Online Shopping Satisfaction (OSS) vary between high and low-level of customer co-creation. Results further reveal that AES is a very influential factor in affecting customers ORI and OSS mediates the effects of AES on customer repurchase intention.   Keywords：Online Customer Experience, Affective Experiential State, Online Repurchase Intention, Online Customer Satisfaction, Co-Creation.   JEL Classifications：M31. BACK