International Journal of Business and Economics Volume 3, No. 3 December, 2004

SMEs' Choice of Foreign Market Entry Mode: A Normative Approach

Reinhold Decker

Department of Business Administration and Economics, Bielefeld University, Germany

Xuemin Zhao

Department of Business Administration and Economics, Bielefeld University, Germany

Abstract

This paper develops a quantitative model for the entry mode choice of small and medium sized enterprises. Based on this model, we deduce several qualitative and quantitative propositions for decision makers, both in the companies concerned and in economic policy. In addition, we contrast our model and results with those of prior relevant works.

Keywords：foreign market entry mode choice, international marketing, quantitative model, small and medium sized enterprises.

JEL Classifications：M21, M31.

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