International Journal of Business and Economics

International Journal of Business and Economics
Volume 23, No. 1

June, 2024
Financial ADs Intervention on Investors’ Investment Behaviour
Ganesh R
PG and Research Department of Commerce and Management Studies, St. Mary’s College, Sulthan Bathery, Affiliated to University of Calicut, India.
Thiyagarajan S
School of Business, Indiana University, USA.
Naresh G
Finance & Accounting, Indian Institute of Management Tiruchirappalli, India.
Advertisement is considered one of the best practices any corporate follows to create publicity among the targeted audience. When a company floats its shares in the market there may be a need for advertisements to create publicity. Though standard finance theories state that investors’ decisions are always rational, emotional advertisements could tempt them to land a biased decision called ‘ad bias’. The present study examines that and the outcome of the study highlights that investors are least influenced by ad bias. However, a significant difference between day traders and long-term investors on company information and telecast captivity factor is established. When it comes to novice and experienced investors a significant difference is established between them on company, sustainability and on expected lines, past experience factors.
Keywords:Ad Bias, Advertisement, Informational ad, Marketing, and Stock market
JEL Classifications:G02, G14, M31, D83, G11