International Journal of Business and Economics Volume 23, No. 1 June, 2024 |
Financial ADs Intervention on Investors’ Investment Behaviour |
Ganesh R |
PG and Research Department of Commerce and Management Studies, St. Mary’s College, Sulthan Bathery, Affiliated to University of Calicut, India. |
Thiyagarajan S |
School of Business, Indiana University, USA. |
Naresh G |
Finance & Accounting, Indian Institute of Management Tiruchirappalli, India. |
Abstract |
Advertisement is considered one of the best practices any corporate follows to create publicity among the targeted audience. When a company floats its shares in the market there may be a need for advertisements to create publicity. Though standard finance theories state that investors’ decisions are always rational, emotional advertisements could tempt them to land a biased decision called ‘ad bias’. The present study examines that and the outcome of the study highlights that investors are least influenced by ad bias. However, a significant difference between day traders and long-term investors on company information and telecast captivity factor is established. When it comes to novice and experienced investors a significant difference is established between them on company, sustainability and on expected lines, past experience factors. |
Keywords:Ad Bias, Advertisement, Informational ad, Marketing, and Stock market |
JEL Classifications:G02, G14, M31, D83, G11 |
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