International Journal of Business and Economics Volume 23, No. 3 December, 2024

Mapping the Literature on Women Entrepreneurship: A Bibliometric Analysis of Motivation and Barriers

Shobhanam Krishna

Indian Institute of Management Shillong, India

Anita Choudhary

Indian Institute of Management Shillong, India

Rohit Dwivedi

Indian Institute of Management Shillong, India

Ashutosh Bishnu Murti

Indian Institute of Management Shillong, India

Abstract

Women's entrepreneurship, involving women's ownership and management of businesses, faces numerous challenges despite significant progress. This study aims to comprehensively analyze the motivators and barriers in women's entrepreneurship, going beyond traditional reviews by employing advanced bibliometric techniques. The bibliometric analysis was conducted with the Bibliometrix package in R, followed by content analysis using VOSviewer to identify emerging research areas. This approach maps the intellectual landscape and identifies key authors, articles, institutions, and research themes. The analysis highlights the evolution of research themes such as gender discrimination, access to capital, social networks, economic performance, and the impact of crises like COVID-19. Key clusters and subthemes identified include women and entrepreneurship, business and female entrepreneurship, and women's status and empowerment. The study underscores the dynamic challenges women entrepreneurs face and the need for adaptive support strategies. The study proposes future research directions, including comparative studies across cultural contexts, evaluations of policy effectiveness, and explorations of digital platforms and technologies for empowering women entrepreneurs.

Keywords：Entrepreneur, Female Entrepreneurship, Gender, Motivators and Barriers, Women Entrepreneurship

JEL Classifications：L26, J70, O15, M13, L29

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