International Journal of Business and Economics Volume 16, No. 2 September, 2017

The Once and Future Burger King

Korey Rubenstein

University of Waikato, New Zealand

Abstract

Art Rey, middle-aged and the General Manager of a Burger King franchise in a little town far away, is something of a local legend. His store is renowned in the neighbourhood for its cleanliness, attention to detail, and for providing friendly service ─ often by Art himself who works tirelessly to ensure a “first class” customer experience. Art has been awarded dozens of recognitions by Burger King Corporation over three decades of employment, having started with the company as a fry cook when he was quite young. Art progressed through the ranks at the store level, holding many positions before reaching his present post as GM. He is now looking forward to imparting his years of hard-earned knowledge to younger employees and eventually to retirement.

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