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International Journal of Business and Economics

International Journal of Business and Economics
Volume 16, No. 3

December, 2017
 
What Passengers Did Not Expect When Their Flight Was Overbooked
 
Mohammed Lefrid
University of Central Florida, U.S.A.
 
Po-Ju Chen
University of Central Florida, U.S.A.
 
Abstract
Lost luggage, delays, overbooked flights, or assigning separate seats to passengers from the same party are only a few examples of service failures in the airline industry. When complaints are met with a lack of empathy and promptness of service recovery, passengers may experience frustration, disappointment, and a feeling of betrayal. Due to increased competition, airlines need to accept responsibility and resolve service failures. Once an airline company neglects to resolve service failures, no apology will fix the damage done to its reputation, which could translate to loss of customer loyalty.
 
Keywords:airline passenger transportation, overbooking, service, recovery, customer-orientation.
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