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Table of
Contents
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Volume
1
4, No.
1,
June
201
5
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Special
Issue:
International and
Interdisciplinary Perspectives
in
Contemporary Marketing
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1.
Ajay K. Manrai
,
EDITORIAL
:
International and
Interdisciplinary Perspectives in
Contemporary
Marketing
,
International Journal of Business and Economics, Vol.
14, No. 1 (2015) pp. 1-5.
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[
Abstract
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2.
Noel Murray, Ajay
Manrai, and Lalita Manrai
,
Deconstructing Financial
Services Advertising in the Run Up to
the Great Recession:
The Case of the Live Richly Campaign
, International Journal of Business
and Economics, Vol. 14, No. 1 (2015) pp. 7-22.
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[
Abstract
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3.
Katharina Maria Hofer
,
How Do Austrian Small
and Medium-Sized Service Enterprises
Internationalize?
Entry Strategies into the Emerging Markets of
Central and Eastern
Europe and the Role of Relationships
, International
Journal of Business and Economics, Vol. 14, No. 1
(2015) pp. 23-42
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Abstract
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4.
Maureen Benson-Rea
and
Christina Stringer
,
Small Firm
Specialisation in Global Value Chains:
Evidence from the
Cut Flower Industry
,
International
Journal of Business and Economics, Vol. 14, No. 1
(2015) pp. 43-62.
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Abstract
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5.
Lalita A. Manrai, Ajay
K. Manrai
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Dana-Nicoleta Lascu
, and
David Dickerson
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Retail Developments in
Poland, Kazakhstan, and Ukraine:
A Comparative Analysis
,
International Journal of Business
and Economics, Vol. 14, No. 1 (2015) pp. 63-77.
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Abstract
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6.
Juan Miguel
Alc?ntara-Pilar
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Salvador del
Barrio-Garc?a
,
Lucia Porcu
, and
Esmeralda
Crespo-Almendros
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Motivational Duality in
Online Consumer Behaviour:
Website Usability and
Flow State as Moderating Factors
, International Journal of Business
and Economics, Vol. 14, No. 1 (2015) pp. 79-104.
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Abstract
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7.
Karishma Kavita Devi
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Gurmeet Singh
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Rafia Naz
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Kim-Shyan Fam
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Cross-Cultural Food
Consumption Behavior of Consumers in Fiji
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International
Journal of Business and Economics, Vol. 14, No. 1
(2015) pp. 105-126.
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